CURVES - The New Feminine Product From LASCO Was In Huge Demand
Hon. Lascelles Chin poses with his favourite Nurses: Nurse of the Year, Anthonette
Patterson and Product Representative, Nurse Halcyonne Williams.
Brand Represenative, Mrs. Renee Rose tells Ms. Kitty and RJR listeners about
the benefits of Curves.
Promotions Assistant, Pamela Black, serves a delicious mix of Lasco Fruit
Punch and Syrup to thirsty patrons.
Kingston, Jamaica – February 10, 2010: LASCO launched its new feminine hygiene
product, CURVES, during a high-energy media promotion, in Spanish Town recently.
The event which unfolded at the Sagicor Shopping Centre in the old capital on the
afternoon of Thursday, January 28, was beamed live across the island via an Outside
Broadcast on RJR’s ‘Ruption programme, hosted by Khadine ‘Miss Kitty’ Hylton.
The CURVES Promotion offered students, shoppers, passer-bys, motorists and
other members of the public, a chance to lean more about the new feminine hygiene
product and other items manufactured and or distributed by LASCO. The public had
access to abundant servings of fun, excitement and popular music and also had a
chance to sample LASCO products on display. In addition, the audience had the opportunity
to win LASCO gift bags and baskets of personal care and food products, in the question
and answer segments, of the Outside Broadcast.
There are three types or variants of the new feminine hygiene product, namely: CURVES
Regular Maxi with Wings, CURVES Ultra Thin with Wings and CURVES Overnight with
Wings. Explaining that the product is of the highest quality, Renee Rose, LASCO
Brand Representative, stated that the special features which makes CURVES easy to
use and convenient are that, “it has a super-absorbent core which offers super absorbency.
There is also wings for extra protection and a perforated top – for long lasting
dry feeling.” The perforated top also ensures that wetness is kept away from the
skin.
CURVES is the latest “must-have product for girls, teenagers and women”. Among the
product’s other features which appeal to the female population are its ‘ultra comfort
for that time of the month’, attractive package, and its value for money. CURVES
is 40% less expensive than most other brands of feminine hygiene. The slogan for
the product (.‘Every Girl Loves CURVES!’) rang true, as CURVES was in heavy demand
by the females at the Spanish Town CURVES Promotion.
During the event and the ensuing days, customers received novelty items/souvenirs
with each purchase of CURVES at retail outlets in Spanish Town and its environs.
Among the retail outlets in Spanish Town where CURVES can be sourced are:
Hi Lo at the Sagicor Shopping Centre
B & D Supermarket
Jimmy’s Supermarket
Lin Wholesale
New Willodene Supermarket
Independent Enterprise Ltd.
St. Jago Pharmacy
Friend Wholesale
TLC Pharmacy
Zeng Wholesale
Some of the products, which were on displays during the Promotion in Spanish Town
were: LASCO Everdry Diapers for babies, LASCO Toothpaste and Lasure Beauty Soaps.
Also in the spotlight were LASCO canned meats and fish, and LASCO canned juices.
A hit with patrons of the Spanish Town Promotion was the new LASCO Real Jamaican
Water Crackers, which they had a chance to sample with ‘LASCO Mackerel Run Dung’.
Among LASCO resource persons who were interviewed by RJR during the CURVES Promotion
were Sandra Geohagen Green, Sales Promotion Coordinator, Nurse Halcyone BurkeGreen
Williams, Product Representative, Lisa Chin, Business Development Manager, Anthonette
Patterson, the LASCO/. NAJ Nurse of the Year.
